Social media updates are short posts on Facebook, Twitter, Instagram and LinkedIn that share information and thoughts with followers. They’re a critical component of a comprehensive content strategy, and they can help brands boost engagement rates by encouraging interaction and conversation. But with new platform features and algorithm shifts occurring at a breakneck pace, staying ahead of the curve is crucial to success.
This week’s social media updates include new ways to collaborate and express yourself, plus a range of tools to optimize content creation. Instagram rolled out some major upgrades to Stories and Reels, including customizable fonts and 15 voiceover effects to add flair. They also introduced the ability to see exactly when a user likes your Reel, making it easier to identify which content resonates with specific audiences.
LinkedIn also added some visual flair to its profile content with a handful of new graphics to celebrate career milestones, which can be used by anyone on the platform. It also announced that public posts from professional profiles can now be indexed by Google, providing another avenue for content discovery and driving organic reach.
Finally, TikTok launched its own version of an American Idol-esque singing competition, which allows creators to showcase their talent and allow viewers to vote on their favorite contestant. The app is also adding new accessibility tools to its Creator Studio, such as the option to add alt text and a high-contrast mode that can make your content more accessible for visually impaired users.