News headlines are often the first things that grab readers, and a well-crafted headline can make or break whether the reader decides to keep scrolling through your story. In this article, we explore the nuances of crafting engaging and effective newspaper headlines and offer tips that can help you write better feature headlines in your content marketing efforts.
It’s important to remember that those who write stories for a publication are not always responsible for writing the headlines – it may be the editor or even someone else entirely. However, those who write the headlines have to be accurate, entertaining and, if possible, clever- all in very limited space.
When writing a headline, it’s also essential to consider the audience that you’re targeting. This will not only help you determine what information to include, but it will also inform you of the type of tone or language that is most likely to appeal to them. Taking the time to understand your audience will allow you to craft a headline that is more likely to attract readers and encourage them to click through and read your story.
Finally, it’s also important to avoid using jargon in your headlines. While some jargon can add an extra level of intrigue to your headline, it can also alienate and confuse readers. Finally, it’s a good idea to try and stick with the AP Style guidelines when writing your headlines. This will ensure that your headlines are easily readable, and it’ll help readers find the information they need quickly and effectively.