Posting an update to your social media channel might seem like a simple task, but there’s actually a lot that goes into creating a well-rounded social media strategy. From content creation to audience targeting, the right type of updates will help you achieve your goals and grow your business.
With new tools and algorithm shifts, social media never stops moving. As a marketer, it’s important to stay on top of all these changes to keep your social media strategies relevant and drive growth. But navigating these updates can be tricky, especially if you’re juggling multiple accounts.
That’s why Gain is here to help you stay on top of everything going on across the social landscape with our monthly roundups. We’ll review the biggest updates from Instagram, Threads, TikTok, LinkedIn and X that might impact your marketing strategy.
This month, Instagram rolled out a few new features that give users more control over their content. First, they’re letting users add music to their profiles to express their personality and connect emotionally with followers. Then, they’re allowing replies in broadcast channels so people can share their opinions.
Lastly, Instagram is testing ten-minute Reels to compete with TikTok and encourage creators to make longer videos. Plus, they’re adding a grid preview feature and Edits drafts to make the platform more content creation friendly. X has also added more follow-up options on Messenger to better engage with audiences and offer customer support. For example, you can now send a “thanks for the purchase” message or an event confirmation.